As Mark Gilbert knows, the competition for getting those sales can be pretty steep, especially with over 17,000 car dealerships across the nation. The idea of having to compete against other locations across the state can be pretty daunting.
It becomes even more essential to have a team that is sufficiently motivated and prepared to take on the task every day, clocking in to do the work every time. Keeping a sales team motivated to sell is what will continue to drive sales even on the slow days. They’ll also help make sure that your dealership becomes the go-to spot for customers in and around town.
Increase morale and the bottom line of your dealership through these sales team motivation tips from Mark Gilbert.
1. Create short term and long-term goals
Goals must be lofty and achievable. How do you do it? Smaller goals, such as sales targets within a month or a season, can be something that your team can work towards. Bigger goals, such as a significant increase in sales bi-annually, can be something more significant to work for.
2. Make a leaderboard
Done healthily, a bit of internal competition can drive up motivation in a team. A clear leaderboard gives them a real-time visible update on how well everyone is doing, and if they’re meeting goals that they set for themselves as well.
3. Great incentives
Mark Gilbert also recommends that you don’t underestimate the power of the right incentive. It doesn’t have to be a financial one either. Offering rewards such as flexible work arrangements, getting to be involved in decision-making processes, and more can be a highly motivating factor for many employees.
For Mark Gilbert, a genuinely motivated and energetic sales team can work wonders with the bottom line and help keep the dealership chugging along. With a well-trained, eager, and motivated team, you’ll find that “when there’s a will, there’s a way.”
Mark Gilbert ATN 